INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Luxury Fashion’s Sustainable Embrace
February 15, 2017

The fashion industry is stirring with change. In response to global issues, the environment and evolving societal views, some designer fashion houses are embracing sustainable materials and production processes.

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How Retail Locations Can Combat Men’s Apparel Subscriptions
January 25, 2017

Keeping up with fashion trends is a time-consuming pursuit, and it’s easy for consumers to fall behind in the wardrobe department.

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VR And The Luxury Consumer
January 3, 2017

The future of digital marketing has arrived to the luxury arena.

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The Christmas Book Offers Luxury Lessons
December 13, 2016

The holiday season has arrived along with Neiman Marcus’ annual catalog, The Christmas Book.

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Chevrolet Attempts To Catch A Wave With New Surf Truck
November 29, 2016

Auto industry sales always seem to ebb and flow based on a number of factors, including: the strength of the economy, rising (or falling) gas prices, consumer confidence, etc.

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Retail Needs An Experience Adjustment
November 8, 2016

Brick and mortar retail sales and foot traffic have steadily decreased over the last few years.

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Beauty & Cosmetics: How Millennials Are Shifting A Category
October 19, 2016

There is a shift occurring in the beauty and cosmetics category that is indicative of a larger change taking place throughout many other categories.​

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Workspace Can make Or Break Your Brand
July 26, 2016

Insight from our Chief Creative Officer on the relationship between workspace and brand and what this impending move means for The O Group.​

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Burberry Debuts First Ads For Revamped Retail Strategy
June 1, 2016

Quoted in Luxury Daily today, our Business Development Manager Kristen Dillman shares her take on Burberry’s move away from seasonal campaigns and consolidation of labels within the brand.​

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Bringing The Whole Foods Experience To New Consumers
May 31, 2016

Despite the apparent contradriction, lower-priced goods and services can absolutely be considered a luxury. Whole Foods’ newest launch exemplifies just that.

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