INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Are Virtual Influencers An Effective Luxury Marketing Tool?
March 1, 2018

Luxury labels have been embracing a different type of influencer, partnering with personalities that only exist in the virtual world.

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Patience Is A Virtue During Luxury Brand Creation
February 1, 2018

Each morning you drink a cup of “something”,  look at your day ahead, check your emails, weather, social media and then decide what to wear. We probably all have some kind of similar routine for getting ready, whether it’s choosing your outfit or picking the right accessories.​

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What Impact Will The Versace-Centric Docudrama Have On The Brand?
January 16, 2018

An upcoming miniseries is turning the mystery surrounding the murder of designer Gianni Versace into television drama.

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The O Group Named As One Of The “Global Leaders” In The Creative Agency Category
December 1, 2017
O group leader branding agency - Luxury brand identity agency

WASHINGTON, DC, December 01, 2017 – Clutch named its Global Leaders in the traditional marketing and creative agencies space. All leaders are ranked based on client reviews, market presence, and ability to deliver high-quality services, among other quantitative and qualitative criteria. Clutch’s annual report recognizes 475+ top B2B service providers across six industries.

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Time Is A Powerful Luxury Differentiator
November 17, 2017

Part 2:  The Luxury of Moving Ahead of Time

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The Luxury Of Time
November 3, 2017

A Seventeenth century Japanese Tea master Naosuke coined one of the most common Zen phrases: Ichi-go ichi-e, which is often translated to “once in the lifetime, never again”. The intended meaning of this phrase is that every experience we have is unique and can’t be repeated.

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How Much Does Casting Differentiation Count In Advertising?
September 7, 2017

A bevy of luxury marketers has embraced a new class of supermodel, linking with famous faces that have become household names in fashion for the social media generation.

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O Group West: The Very Best Of Local Seattle
August 31, 2017

If you don’t know by now,  The O Group has an endless curiosity and appreciation for delicious culinary and cultural experiences. Today, we explore Seattle and the neighborhoods around our new office through the eyes of a local:  our CCO, Daymon Bruck.

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How Can Malls Remain Relevant?
August 21, 2017

Shouldn’t the mall experience evolve to capitalize on how consumers’ predilections have changed?

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Clutch Features The O Group As A Top NYC Branding Agency In 2017
August 7, 2017
O group leader branding agency - Luxury brand identity agency

In an ongoing effort to identify high-performing B2B service providers throughout the globe, Clutch recently issued a report releasing their most updated research of the best agencies and developers in New York City.

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