INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

O Group Founder Orit: “The fact that this year we’ll celebrate 35 years is amazing to me”
May 8, 2021

Since The O Group’s inception in 1986, Orit has steadily built the agency’s portfolio, reputation and  network of clients and partners through her business prowess and luxury expertise.

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Longchamp Boldly Harnesses Power Of Self-Love In New Collaboration
April 29, 2021
Longchamp Boldly Harnesses Power Of Self-Love In New Collaboration

French leather and accessories brand Longchamp has unveiled a new audacious collection in collaboration with contemporary fashion brand Emotionally Unavailable (EU).

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Innovating for Creative Collaborations During COVID
February 10, 2021

When restrictions become larger, innovations get more creative.

 

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The O Group Named As One Of The “Leaders” In The Branding Agency Category
October 19, 2020
O group leader branding agency - Luxury brand identity agency

Today, B2B ratings and reviews platform, Clutch, recognized the top B2B service providers in New York City for their ability to deliver and high-quality services.

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Luxury Trend Watch: Brand Collaborations
October 14, 2020

We are seeing collaborations becoming a powerful and strategic marketing priority for luxury brands in 2020.

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New Client Work: PaQui Tequila
September 19, 2020

Cutting through the crowded world of premium and ultra premium Tequila these days is a challenge.

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Let’s Build Better Brands
July 23, 2020

“What exactly is a brand and why does branding matter?”

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The Top 6 Strategies Of New Luxury
January 30, 2020
The O group insights: smart watches

As a branding agency specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”. 

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Rethinking Luxury
October 28, 2019

Change is constant. For the past 33 years we have experienced the ebb and flow of economic, social and stylistic trends. Relevancy is about evolution, so here we are.​

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Clutch Announces The O Group As One Of The Leading Advertising & Marketing Agencies In New York City.
July 29, 2019
O group leader branding agency - Luxury brand identity agency

WASHINGTON, DC – July 29, 2019 – Clutch, the leading B2B ratings and reviews firm, recently named the best advertising and marketing companies in 29 U.S. states.

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