SHWETAMBARI

SITUATION

  • Launch a start-up luxury fashion brand based in NYC
  • Crowded and competitive fashion landscape for casual luxury
  • Convey a lifestyle brand prior to completed product offerings
  • Targeting both US and International customers

SOLUTION

  • Created original brand positioning, strategy, identity, and all brand assets
  • Developed a strong messaging platform and brand visual portfolio
  • Crafted a unique voice that promoted the best of India and NYC
  • Launched the brand’s E-Commerce website and social media campaign

Scope of Work

Brand Research Brand Positioning Brand Strategy Naming Brand Identity Core Brand Creative Direction Brand Photography Brand Video Campaign Creative Collateral Design Digital Advertising Marketing Materials Custom Brand Packaging Social media Strategy + Implementation E-Commerce Website
BRAND PLATFORM
THE RENAISSANCE OF ADORNMENT